ELTEN Safety Shoes will join the PDC European Tour as the new main sponsor for the 2025 season. The company will be the title sponsor of nine high-profile darts events in Germany, Austria, and the Netherlands, further strengthening its presence in one of the fastest-growing sports in the world.
With this partnership, ELTEN is making a clear statement about its commitment to professional sports. PDC Europe, the European branch of the Professional Darts Corporation (PDC), organizes top-tier tournaments each year, attracting tens of thousands of fans to arenas and millions of viewers in front of their screens.
“The internationalization of our brand is a key step for us, and with the PDC European Tour, we have found the ideal partner to further expand our presence in Europe. Darts is one of the fastest-growing sports worldwide, and we are excited to be part of this dynamic development. As the main sponsor, we not only want to strengthen our brand but also be a reliable partner for the sport and its fans,” emphasizes Denise Pollex, Head of Marketing & Corporate Communications at ELTEN GmbH.
For PDC Europe, this partnership represents a sustainable advancement of its existing tournament series.
“We are very pleased to further expand our partnership with ELTEN and set new standards in the world of darts together. PDC Europe stands for top-class events, excitement, and a continuously growing fan base — values that ELTEN shares with its innovation and reliability. Together, we are taking the next step to further develop the sport of darts in Europe and inspire even more people with this fascinating sport,” says Werner von Moltke (Managing Director of Moltke Sports GmbH) about the collaboration.
ELTEN Safety Shoes is one of the leading manufacturers of safety footwear in Europe and has stood for the highest quality, innovation, and comfort for over 110 years. The company, based in Uedem in the Lower Rhine region, combines cutting-edge technology with traditional craftsmanship, setting industry standards.
